Case Study: AgVenturesUS and Farms2Visit.com
Client
Launched in April 2024, BreedBooks.com, a platform originally focused on alpaca farms, pivoted and expanded its business model to capture a broader market in agritourism.
Challenge
Although BreedBooks.com had developed a robust end to end B2B and B2C solution for alpaca and animal farms, AgVenturesUS made a recommendation to BreedBooks.com to grow beyond its niche market and establish itself as a comprehensive platform for agritourism farm types and venues.
The company needed a strategy to appeal to various types of farms while maintaining its agritourism focus.
Solution
AgVenturesUS provided strategic recommendations to help BreedBooks.com transition into a more inclusive platform. This involved:
1. Rebranding and Expansion:
BreedBooks.com rebranded as Farms2Visit.com, a platform that includes all farm types. This pivot now permits the company to attract a wider audience and cater to the diverse agritourism marketplace.
2. Promotional Van Initiative:
AgVenturesUS recommended introducing a promotional van which will be tapped for on-going farm partner promotions, and to transport journalists, influencers, and groups to visit farms. The marketing concept is based on the social media driven food truck marketing model. This initiative is aimed to provide immersive farm experiences and generate media buzz, helping Farms2Visit.com establish credibility and reach.
3. Travelocity-Inspired Review Platform:
Farms2Visit.com developed and incorporated a Travelocity inspired farm review platform allowing users to review and share their farm experiences. This feature provides social proof and builds trust and engagement with new customers and is marketed on the new branded promotional van.
Results
Farms2Visit.com successfully transitioned from a niche platform into a broader agritourism service, leveraging its new branding and strategic promotional efforts. The review platform and influencer partnerships enhance the platform’s visibility and credibility in the agritourism sector.
This case study highlights how AgVenturesUS’s targeted recommendations helped transform a specialized platform into a more expansive and inclusive agritourism service, ultimately contributing to its continued growth and success.
